Technology giant Google Inc revealed on its web site intends to buy JetPac, Inc., a startup that develops travel guides using Instagram photographs as benchmark, Reuters reported.
Reuters said the trade was supported by a statement on the homepage of Jetpac, although Google failed to supply additional details for the price.
“We’re joining Google! Thank you for all your interest and support. We look forward to working on exciting projects with our colleagues at Google. We’ll be removing Jetpac’s apps from the App Store in the coming days, and ending support for them on 9/15”
IT site Techrunch reported that Google will probably use with the pictures adding more circumstance Jetpac to strengthen its search service for places.
“Google already announced that it uses computer vision and machine learning to let you search your own photos for things like sunsets, food and flowers. Jetpac’s CTO Pete Warden is a computer vision expert and a natural fit for a Google acquisition here.”
Techcrunch clarified that Jetpac has a new manner of supplying added information that was fascinating beyond the standard ones supplied in Yelp or Google Maps.
Techcrunch added Jetpac additionally supplies real time local object recognition from a phone’s camera that may improve Google Goggles.
“Jetpac’s system looks for visual cues like the amount of pictures with mustaches in them to determine the fashion style or how many hipsters are in a certain location. This provides unique contextual information about an area where the photo was taken. It can tell you whether a coffee shop is actually chill like the reviews say or help you find bars women in their 30’s love, for instance.”
PCMag said Jetpac started up in 2011 and procured a $2.4 million financing round in 2012, which contained investors like Khosla Ventures, Morado Enterprise associates, and former Yahoo CEO Jerry Yang.